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Leveraging Big Events with Your Own Content

Leveraging Big Events with Your Own Content

Why did so many brands post to their social media accounts about the eclipse? Simple. People were searching and it had an official hashtag. Brands create content to try to leverage events and happenings to capitalize on searches. It’s not unique to just the...
Amplify the Tiny Print!

Amplify the Tiny Print!

This blog originally appeared on MeganWashington.net in January 2015 I’m going to admit that I do not read the Terms & Conditions for most things. I am also going to assume that most of my friends do not either. Why?! Terms & Conditions seem to be the...
Best Media Relations Campaign Award

Best Media Relations Campaign Award

Congratulations to the Edison Festival of Light who received second place honors for Best Media Relations Campaign in their budget category at the 2016 International Festivals & Events Association convention in Tucson. We could not be more happy to have put...
8 Reasons to Stay on Social Media for 2016

8 Reasons to Stay on Social Media for 2016

It is getting to be that time of the year where people adopt resolutions with the hope of bettering themselves for the future. Among those resolutions is “giving up social media.” Social media has become a lifeline for many people through the technology...

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