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Facebook rolled out a new feature this week–which may not necessarily seem new to Instagram and Snapchat users. Facebook too has now bought into the disappearing images/video that Snapchat cultivated a few years ago while Instagram joined in the trend more recently in August 2016.

For those who are not familiar with the “stories” experience, users are able to post 10-second videos or images that disappear within 24 hours. If friends/followers/strangers do not view the story within 24 hours, they cannot go back and view it–it’s gone. This motivates users to view the content in a short time frame. With Instagram and Facebook, those whom are sporting stories have their icons featured on top of the apps to promote the time sensitive content.

Much like Snapchat, users can send story content directly to other users as well. Those who view the content, similarly, are able to comment back directly to the user that generated the content.

It was suggested by Bloomberg Business that Facebook introduced the stories feature as a way to encourage account holders to create original content–something the platform noticed was on the decline since 2015.

What do you think of the new Facebook feature? Do you plan to use it?