What is Email Marketing?
Email Marketing broadcasts your message to potential or current clients. This is a great way to stay connected with your listeners while also promoting your business and/or products. However, if you send too many emails your following may become disenchanted and consider your messaging spam.
Benefits of Email Marketing include:
– Personalized messages
– List segmentation for specialized messaging campaigns
– Cheaper alternative to postal mailing
– Ability to track engagement
– Easy for clients to share